Because popular gestures engender quarks of scope and sweep. And incomprehensible "acts" of "literature" blended or fused with said popular gestures can increase depths from slants and cube thought. Breaking it down to indivisible particles, anyway, it's all populism. Or all completely obscured. For me, and maybe for others too, it's (experimental?) poetry and speculative/fabulist fiction that foregrounds these concerns most bewilderingly, and gains its tensile strengths from the very acts of giving the reader little familiar to hold onto.